Under the slogan 'Love is in the air,' Simply® sponsored the major 'World Pride 2021' event held in Copenhagen. This gave us permission to use the Pride logo 2021 on our products, which you still see today, as we continue to be official partners with Copenhagen Pride. Why? Because our chocolate hearts beat for all colors, genders, and sexualities. The collaboration includes a limited edition chocolate bar and a limited edition chocolate bite in the colors of the rainbow, with a portion of the proceeds going directly to Copenhagen Pride. We entered this partnership because we believe in diversity and the freedom to love another person. It is a human right and something we want to fight for.