Under the slogan ‘Love is in the air’, Simply® sponsored the major ‘World Pride 2021’, which took place in Copenhagen. This gave us permission to use the 2021 Pride logo on our products, as you can still see today, as we remain official partners of Copenhagen Pride. Why? Because our chocolate hearts beat for all colours, genders and sexualities. The partnership includes a limited-edition chocolate bar and a limited-edition chocolate bite in the colours of the rainbow, with part of the proceeds going directly to Copenhagen Pride. We entered into this partnership because we believe in diversity and in the freedom to love another person. It is a human right, and something we want to fight for.