All Natural
The best natural ingrediens
Ever since we opened the chocolate factory 12 years ago, nature has been our most important ally and a large part of Simply®'s core. And it is precisely the love for natural ingredients that has inspired us to the phrase "It's all natural." A natural chocolate delight that shines through in every bite you take of our chocolate.
When we say 'All Natural,' it means that we use the very best from nature, and we steer clear of artificial additives. We are very particular – some might say meticulous – when it comes to our raw materials. We choose the longer path over shortcuts, and we spend a lot of time finding the just right natural ingredients for developing our recipes. We want the spelt flakes with just the right snap, we have our own recipe for marzipan, and our caramel is made from honey, sugar, and butter – that's it. And we know it works.
Award-winning taste experiences
Taste is everything. That is why we are so proud and happy that professional taste experts have awarded us several times. We love our tasty chocolate bars no matter what, but having your 'kids' praised by others warms our hearts.
Simply® Crispy Carrie, Simply® Grainy Billy, and Simply® Sixpack Sally have each earned prestigious medals at the Great Taste Awards, a recognized benchmark for premium food and beverages—often referred to as the Oscars of the culinary world.
Simply® Persian Perry and Simply® Grainy Sue have also secured places on the podium at the International Chocolate Awards, the world's sole fully independent competition acknowledging expertise in fine chocolate craftsmanship.
Quality and passion
Chocolate is our craft, and we love to delve deeply and take great care with every little detail, so the quality is always top-notch. Therefore, we also set high demands for our suppliers of natural raw materials. We will never be able to grow cocoa beans in the northern hemisphere. The journey from cocoa bean to finished Simply® bar depends on good partners who can provide us with the absolute best chocolate, the finest Persian licorice, the sweetest fresh dates, and the most flavorful peanuts. We always strive to thoroughly and frequently evaluate each supplier on quality, social responsibility, child labour, documentation, innovation, price, delivery, and availability. This enables us to ensure that only the best natural ingredients end up in our chocolates.
Produced by passionate chocolatiers
Some things never change. Here at our factory, we still produce our chocolates with care. We weigh each ingredient in small bowls - not too much, not too little. Why? Well, we believe that by closely managing the process, we can better strike the right balance between natural ingredients and premium chocolate, instead of just pushing a button on a machine. We are detail-oriented, maybe a bit nerdy. And, in fact, we believe our production process contributes to creating the simple and natural experience we strive for every day.
Taking responsibility comes naturally to us
Our ingredients are - of course - extremely important to us, but 'All Natural' also means being conscious of how we make chocolate and the responsibility that comes with it. Learn more about our responsibility and specific initiatives here.
