Naturalness
The best natural ingredients
Ever since we opened the chocolate factory 12 years ago, nature has been our most important ally and a big part of Simply®'s DNA. And it is precisely the love for natural ingredients that has inspired us to the phrase "It's all natural." A natural chocolate enjoyment that shines through in every bite you take of our chocolate.
When we say 'All Natural,' it means that we use the best of the best from nature, and we avoid artificial additives. We are very picky – some would say nerdy – when it comes to our raw materials. We choose the long way over shortcuts, and we spend a lot of time finding the perfect natural ingredients for developing our recipes. We want the spelt flakes with just the right crunch, we have our own recipe for marzipan, and our caramel is made from honey, sugar, and butter – that's it. And we know it works.
Award-winning flavor combinations
Chocolate is our passion and flavor means everything to us. That’s why we are so proud and happy that professional taste experts have awarded us several prizes over the years. Yes, we absolutely love our delicious chocolate bars no matter what, but having our ‘children’ praised by others warms our hearts.
Simply® Crispy Carrie, Simply® Grainy Billy, and Simply® Sixpack Sally have among other things received beautiful medals at the Great Taste Awards, which is a recognized benchmark for premium food and beverages – some call it the Oscars of gastronomy.
Simply® Persian Perry and Simply® Grainy Sue have also earned podium places at the International Chocolate Awards, which is the world’s only fully independent competition recognizing expertise in fine chocolate making.
Quality, craftsmanship, and passion
Chocolate is our craft, and we love to geek out and put great care into every little detail, so the quality is always top-notch. That’s why we also set high standards for our suppliers of natural ingredients. We will never be able to grow cocoa beans in the northern hemisphere. The journey from cocoa bean to finished Simply® bar depends on good partners who can provide us with the absolute best chocolate, the tastiest Persian licorice, the sweetest fresh dates, and the most flavorful peanuts. We always strive to thoroughly and regularly evaluate each supplier on quality, CSR, child labor, documentation, innovation, price, delivery, and availability. This enables us to ensure that only the best natural ingredients end up in our chocolates.
Produced by passionate chocolatiers
Some things never change. Here at the factory, we still mix our chocolate blends with care and dedication. We weigh each ingredient precisely in small bowls - not too much, not too little. Why? Because we believe we can better achieve the right balance between natural ingredients and premium chocolate when we have control over the process and an eye for detail - instead of just pressing a button. We are detail-oriented, nerdy, and meticulous. And we truly believe our production helps create the simple, genuine, and natural experience we strive for every day.
It comes naturally to us to take responsibility
Our ingredients are - of course - extremely important to us, but 'All Natural' also means being conscious of how we make chocolate and the responsibility that comes with it. Read more about our commitment to responsibility and specific initiatives on the sustainability page.
