Naturalness
The best natural ingredients
Ever since we opened the chocolate factory 12 years ago, nature has been our most important ally and a major part of Simply®’s DNA. And it is precisely our love of natural ingredients that inspired the phrase “It's all natural.” A natural chocolate indulgence that shines through in every bite of our chocolate.
When we say “All Natural,” it means that we use the very best that nature has to offer and steer well clear of artificial additives. We are very particular—some might say nerdy—when it comes to our ingredients. We choose the scenic route over the shortcut and spend a long time finding exactly the right natural ingredients for developing our recipes. We want spelt flakes with just the right crunch, we have our own marzipan recipe, and our caramel is made with honey, sugar and butter—that’s it. And we know it works.
Award-winning flavor combinations
Chocolate is our passion, and taste means everything to us. That’s why we’re so proud and delighted that professional taste experts have awarded us several prizes over the years. Of course, we absolutely love our delicious chocolate bars no matter what, but having our “children” praised by others warms our hearts.
Simply® Crispy Carrie, Simply® Grainy Billy, and Simply® Sixpack Sally have, among other accolades, received impressive medals at the Great Taste Awards, a recognized benchmark for premium food and beverages—some even call it the “Oscars of gastronomy.”
Simply® Persian Perry and Simply® Grainy Sue have also earned podium places at the International Chocolate Awards, the world’s only fully independent competition recognizing excellence in fine chocolate making.
Quality, nerdiness, and passion
Chocolate is our craft, and we love to delve into the details and take care with every little thing to ensure that quality is always top-notch. That is why we also set high standards for our suppliers of natural ingredients. We will never be able to grow cocoa beans in the Northern Hemisphere. The journey from cocoa bean to finished Simply® bar depends on good partners who can supply us with the very best chocolate, the most delicious Persian licorice, the sweetest fresh dates and the most flavourful peanuts. We always strive to evaluate each supplier thoroughly and regularly based on quality, CSR, child labour, documentation, innovation, price, delivery and availability. This enables us to ensure that only the very best natural ingredients end up in our chocolates.
Produced by passionate chocolatiers
Some things never change. Here at the factory, we still mix our chocolate blends with care and dedication. We precisely weigh each individual ingredient in small bowls—not too much, not too little. Why? Well, we believe we can better achieve the right balance between natural ingredients and premium chocolate when we control the process and pay attention to the details—instead of simply pressing a button. We are detail-oriented, passionate, and meticulous. And we genuinely believe our production helps create the simple, authentic, and natural experience we strive for every day.
Taking responsibility comes naturally to us
Our ingredients are, of course, extremely important to us, but “All Natural” also means being mindful of how we make chocolate and the responsibility that comes with it. Read more about our commitment to responsibility and specific initiatives on the sustainability page.
