Responsibility
A part of the Cocoa Horizons Foundation
At Simply® we always emphasize that we are a Danish company, but having said that, we will never be able to grow cocoa beans here in the northern hemisphere. Therefore, the cocoa beans that become our chocolate are grown in the Ivory Coast in West Africa. And we believe that there comes a certain responsibility with producing in that part of the world.
Just as our local employees here in Copenhagen work under fair conditions, we want to ensure that the cocoa farmers, their families, and the local communities surrounding the cocoa fields thrive and have the opportunity to improve their lives. This is both part of the solution to secure future chocolate production and a natural approach for Simply®. We do not want to produce and sell chocolate with an aftertaste of underpayment and exploitation of nature.
Therefore, we are part of Cocoa Horizons, a non-profit organisation that works to ensure that the cocoa farmers, their families, and the local communities surrounding the cocoa fields live and work under proper conditions. This means that our chocolate bars may be a little more expensive than the rest of the selection on the shelf, but we truly believe responsible chocolate tastes better.
Growing a new future
In Africa, it is primarily men who cultivate cocoa beans. If the village relies solely on cocoa production, it makes families highly vulnerable. We want to change that. In collaboration with Cocoa Horizons, we have initiated an experimental greenhouse project where local women cultivate fruits and vegetables, providing families with an alternative source of income. Inside the greenhouse, red tomatoes and dark purple eggplants grow, but so does a new future. In addition to ensuring women a more stable income, the crops are served as lunch in the local school, providing children with a nutritious meal and more energy for their education. The greenhouse project is one of the many ways that Simply® - and you - give back to cocoa farmers and their families.
A new role for women
The greenhouse project is run by local women, all of whom have received training to optimize production. They have gained knowledge about cultivation and plant maintenance, seasonal planting, bookkeeping, trade, and the development of new markets. In this way, the project also ensures a new level of independence for the women and creates a more meaningful role in the villages - an important step towards a better future.
Two purposes
The project is relatively new, but the plants in the greenhouse are already sprouting. However, the idea is not for the village families to consume all the vegetables. The production serves two purposes: firstly, to provide local women with an alternative source of income in addition to cocoa beans, and secondly, to ensure better nutrition in the local school.
Sustainable Agriculture through education
This is why we have become a part of Cocoa Horizons, initiated by the Belgian chocolate manufacturer Barry Callebaut. Cocoa Horizons is dedicated to improving the living conditions of cocoa farmers and local communities. They achieve this through various strategies: by introducing sustainable and innovative farming methods, increasing productivity, and contributing to the development of local communities.
Specifically, Cocoa Horizons educates farmers on ways to enhance their work, such as through new materials, techniques, and innovative financing solutions. To reduce CO2 emissions, farmers learn to prune cocoa trees instead of burning them, engage in denser planting, and plant various types of trees in the fields.
School and education
Simultaneously, Cocoa Horizons closely collaborates with farming communities to make it easier for children and youth to receive an education, support efforts to protect children, provide better opportunities for women's development, and ensure access to clean water and basic healthcare services. For example, currently, 49% of all children between 5 and 17 years old in the local communities are enrolled in school, and we are working to increase that number. Why? Because education is at the core of many solutions to ensure a fantastic future for 'our' cocoa families - and fantastic chocolate for you.
